About Us

Advantage Business Consulting is a premier consulting boutique based in Amman, Jordan, offering comprehensive strategic, management, and financial advisory services to clients across the Middle East.

Advantage BC was established in 2011 by a team of experienced professionals with a vast experience in the regional consulting industry. Our team was handpicked one by one to ensure that each adds a unique perspective and a fresh way of thinking. After all, this multi-perspective environment is what inspires brilliant solutions.

Building on our extensive experience and competencies, we help our clients revamp their strategic orientation and improve their operational performance. Our core values of dedication, integrity, and adaptability enabled us to partner with leading clients across highly diverse industries in Jordan, Saudi Arabia, Kuwait, Egypt, Iraq, United Arab Emirates, Qatar, Bahrain and UK, ensuring superior value in every venture.

Through our commitment and focus on our values, we became a trusted partner for a large number of clients, from large multinational corporations to entrepreneurs, start-ups and small business owners.

Our Vision

Our vision is to become renowned as the most reliable and insightful partner in the areas we serve.

Our Mission

We work with our clients, utilizing our diverse experience and collaborative thinking to unravel the challenges that they face. We constantly encourage radical thinking and we are always willing to explore unconventional ideas.

Our Values

  • Integrity and Trustworthiness
  • Competence
  • Adaptability and Openness
  • Dedication


Marketing Consulting

As markets become more competitive day after day and consumers become savvier, marketing is unarguably becoming a major success factor for any business. Properly designed and executed marketing efforts enables businesses to: Maintain a consistent and clear brand image and identity, Develop and exploit competitive advantages, Understand consumers’ drivers and motivations, Execute effective communication initiatives, and Track and utilize market and consumer trends. Our marketing services include:

  • Marketing Optimization
  • Market Research
  • Marketing and Communication Strategies
  • Brand Equity Tracking

Our market research activities are managed by certified research professionals and executed in accordance with ESOMAR code of conduct.

Financial Advisory

Investing in today’s rapidly changing economy requires solid insights and thorough assessment of opportunities. Understanding the dynamics of the regional and global investment markets, we offer our clients a broad range of services aimed at minimizing their investment risk and maximizing their returns. Our services include:

  • Feasibility Studies
  • Valuations
  • Financial Modeling
  • Private placement memorandum

Strategic Business Consulting

The ability to think of the business in a long-term strategic manner is essential for businesses to succeed. Those without a proper strategic vision often fail to see “the bigger picture” and build their businesses on volatile, short-term market realities. Strategy is the starting point for business planning and organization. By having a well thought of strategy, businesses can be able to: Develop and sustain competitive advantages, Assign resources more effectively and efficiently, Align product portfolio, and Optimize operations. Our business strategy services include:

  • Strategic Audit
  • Strategy Development and Optimization
  • Business Model Transformation
  • Strategy Implementation
  • Business Planning
  • Impact Assessment


We have supported many clients across various industries to start their businesses and helped established clients improve and expand their performance

Contact Us

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